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Facebook digital gifts worth around $15m/year

Although Facebook has primarily focused its monetization efforts on advertising, it has also experimented with digital goods. There are three typical use cases for digital goods; (i) increased...

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Facebook selling digital gifts at a $35m run rate

In January of this year, we estimated that Facebook was selling digital gifts worth $15m per year. We based this estimate on an analysis of the number of each gift available each week over a 7 week...

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Facebook's digital goods revenue $50-60m sources say

In September, I estimated that Facebook’s digital goods sales were on a $35m revenue run rate. Silicon Alley Insider quotes an anonymous insider to say: Facebook’s revenue this year will be about $265...

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What could Facebook do to increase its digital goods revenue – increase...

Last September I estimated that Facebook is doing around $35m in digital goods sales. In November anonymous insiders suggested that it was closer to $50-60m in digital goods sales. That’s a healthy run...

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What could Facebook do to increase its digital goods revenue – increase...

We are looking at how Facebook could increase its digital goods revenue by improving the Means, Motive and Opportunity for users to buy digital gifts. Yesterday we looked at Opportunity. Today we’ll...

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What could Facebook do to increase its digital goods revenue – increase...

I’ve been posting on what Facebook could do to increase its sales of digital gifts, breaking down tactics into three categories, Means, Motives and Opportunity. We’ve covered Means and Opportunity, and...

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